The International Wedding Academy has recently released the third International Wedding Trend Report. This report inspires wedding and event professionals, as well as engaged couples planning their wedding, with upcoming wedding trends from around the globe. The report delves into how technology and personalization in popular culture drives the trends, and which movies will influence couples design choices this year. The Pantone colour of the year Greenery is set to be big, as are pale blush and nude tones filtering off the catwalk's ballet vibe. Nature is a big trend for 2017 and we will see lots of organic elements coming through. The Academy was very much inspired by key trending themes of Boho Luxe, Green Botanicals, Mixed Metallics, Art Deco and The Great Outdoors. Throughout this blog we will cover some trend predictions of the 122 page report.
Lips! Nude lip colours seem to be sticking around! Think "Kissing Tiny Flowers" by Smith & Cult . It's a nude shade with tones of brown and deep pink mixed in. For brows, brides are asking for thicker, fuller brows. When it comes to colour palettes, it's all about natural/ neutral shades. Brides love natural tones, wether going for a soft look or a bold look. You can't go wrong with brown, taupe, or bronze shades. And when it comes to hair, brides are wanting that lived in, wispy look. Think texture, low buns, looseness.
Wedding Entertainment Trends:
It seems couples are looking for something a little different to make their big day stand out in 2017 and so we're seeing a surge in bookings for alternative wedding entertainment. Lookalikes are currently one of the most popular trends. Technology is definitely becoming more prominent with wedding entertainment and we're seeing a rise in demand for things like photo-booths with added features such as video messaging. With guests being able to log into apps and share their pictures and videos easily via social media, it makes it feel very inclusive. We are also seeing a surge in bookings for LED entertainment, whereby bands are performing with light up instruments, which makes for an amazing visual performance. Live bands are more popular than they've ever been. Male fronted rock bands have reigned in the most booked spot over the last 10 years, but now we're currently finding that couples are wanting more larger funk and soul bands with brass
sections in order create a real wow factor. Acoustic bands are also proving to be extremely popular-- anything from solo and duos to full 4 and 5 piece line ups performing unplugged.
Wedding Colors & Themes:
When it comes to colors, Pale Dogwood is emerging as a clear winner. This blush pink color is more popular than ever, and neutrals are here to stay. Look to see neutrals paired with mixed tones, like deep hydrangea blue with peach, marsala with rich golds and white with copper.
We will also see neutrals paired with grey pallets, and look for fresh blues, muted tones, garden greens and warm shades of red and orange to make an appearance. Metallics are also here to stay.
When it comes to themes, it's all about nature. Now being called "Opulent Simplicity", we will see couples doing extravagant, but warm and inviting wedding trends, like renting out ranches for a week. Look for oversized floral runners on tables with lots of texture as well. Look for dramatic tropical designs with bold leaf prints and living walls as floral backdrops.
Wedding Tech Trends:
Couples have gone fully mobile with their wedding plans. Millennials are all about instant gratification, so they want their wedding planning right at their fingertips. Mobile wedding planning apps, such as LadyMarry, are perfect for tracking all of the wedding details and staying organized. Couples are using apps to share ideas, create timelines and customize checklists. They are also bringing in their key influencers ( mom, maid of honor) to collaborate on shared responsibilities. Guests are also being communicated to by virutal save-the-dates and wedding websites. The virtual communication is two way- brides and grooms are sending out mobile e-invitations, guests confirm with their device and then the couple can easily access their up-to-date guest list. With the added focus on guest experience, we're finding that couples are being especially attentive when it comes to the tech needs of their guests. Expect tech-friendly amenities, such as charging stations, to become more prevalent during the reception. Couples and wedding professionals are taking advantage of 3D printing-- from cake stands and toppers, to custom onsite favors. We're also seeing continued use of drones on the Big Day for both photography and videography. With the steady increase in video integration among the top platforms, social media is officially where the wedding day story plays out. From Facebook Live and Snapchat, to Instagram Stories, friends and family who couldn't make the event can now follow the day's events as they unfold. Social media is also the hub where guests find themselves connecting, whether by utilizing the wedding day hashtag (a must these days!) or Snapping with the wedding's custom geofilter.
Celebrity Wedding Trends:
When it comes to celebrity wedding trends, Renee Strauss tells us that destination weddings are the weddings of choice for the rich & famous. They can have their privacy and often the location becomes part of their "brand". Brooke Keegan tells us she is seeing celebrities leaning toward small, private elopements followed by a large party with all of their family and friends at a later date. With privacy being so important, completely unplugged weddings will continue to be popular.
Many couples are now asking to schedule extra time with their photographer to capture more dramatic photos. They are asking to incorporate editorial style photos into the blended mix of traditional and journalistic photos. Many couples are now incorporating props into their wedding day photos. Hand drawn signs, often small chalkboards with their wedding Instagram hashtags on them, are becoming very popular. Photo filters are decreasing in popularity, and couples are now looking for very natural photos without a lot of post processing. The use of drones for aerial coverage of portions of the wedding day has become very popular. There is also a rise in brides who request a pre-wedding bridal portrait session. Think boudoir sessions, where they are giving their partner the photos in a small album as a private, intimate, gift on the wedding day. One more trend we are seeing is the request for less structured family formal photos. Many couples want their family formals to be less tradit ional and more relaxed, so that they capture the family in the way that they see themselves.
When it comes to venues, couples are looking for flexibility and places that allow them to inject their own personality. This might be via their styling, or by allowing them to bring in their own
suppliers whose work resonates with them. As wedding days increasingly become more customized and individual, the venues that allow couples to create a big day that says 'this is us' are the ones that will see the most success.
The top five styles of venues are:
Denise Fouracre tells us that she is getting requests for wooden arbours and a big demand for faux foliage walls. Less flowers, more greenery. Industrial metal backdrops with fresh florals, mostly commissioned by florists. Arches and industrial style backdrops are bigger than they have ever been. David Tutera's predictions on florals in 2017: "Floral is going the modern industrial route. We're taking this years trends like metallics, and softening them with clean white, creams and ivory tones paired with natural elements and geometric accents. Rather than your average "wedding-y" feel, we'll be seeing more organic components like succulents and moss take center stage."
We will continue to see white florals used in masses. This look gives a very polished but ethereal setting for a wedding. This can also be enhanced by using a metallic element in order to obtain a more celebratory yet elegant feel. Other trends include succulents and overflowing greens. This may be for a more untraditional bride but who still wants an organic elegant look.
Food styling is popular too. Catered food tables and food stations are being recognized as being a part of the styled setting for most weddings. Industrial backdrops and custom metal floral stands are the big signature pieces that are popular. Hand painted welcome boards and blackboards are still reigning supreme.
Fine dining experiences and pairings will be a big hit this year. Couples are treating their guests to a fine dining experience during the wedding, and that wine pairings are becoming very popular.
Paul Harding from Innovative Hiring in Dubai says that the most popular hire items for weddings in 2017 are rustic wooden tables, and mix and match wire/wooden chairs . The emerging themes are pastels, rose gold, green and lots of foliage. Ghost chairs are still an absolute must have item and when it comes to tables, U shape, half moon, and rectangle are in.
Couples will still be choosing elegant, romantic, and "classic" looks in their wedding linens, though there will be those couples who want more fashion-forward or avant-garde touches. These couples might lean toward cotton velvets or metallic weaves. Popular linens will reflect a trend away from "country chic" and more toward "urban chic." The textiles you'll see will have more complex weaves though not with pronounced, multicolor patterns like obvious florals or geometrics; rather, we'll see brocades with subtle metallic highlights and also see the usual tone-on-tone effect enhanced with more texture-on-texture fabrications that add subtle 3D effects. Also growing in popularity are napkins that feature contrasting-color edges or hems in tones that play off the table linens or an event's overall color scheme.
Ceci Johsnson says of wedding stationary: "We are loving full matching sets of stationery for weddings in 2017. More and more brides and grooms are finding they need to send not only an
RSVP card, but also information inserts along with their main wedding invitation. A gatefold style invite offers a practical solution to this while still looking on trend. Another option is the popular belly-band-style wedding invitation. This is a beautiful and handy way of keeping your matching inserts all together.
Blue and black color-schemes seem to be popular right now in stationary. These dark and rich tones tie in perfectly with this year's trends. Accented by pops of metallic gold or silver foiling, the wedding colour scheme for 2017 is set to be bold, daring and contemporary. One key trend that we have noticed emerging as a strong theme for 2017 weddings is the modern industrial look. Blending strong industrial colours with elegant copper and gold tones. Using text as a focal point on the wedding invitations has been very popular in the past few months and sets the tone for 2017 trends. Custom foiling, especially in gold, has also started to become a big trend with more brides than ever requesting custom foiling of their initials or logos. Another key pattern trend for 2017 weddings is geometric designs focusing on bold block colours and sleek black and gold lines.
Top Trends in Wedding Stationary:
Top Ten Catering Trends:
1. Bringing some informality into wedding food: buffet, bbq, food stations and vans.
2. Keeping it local and using local produce.
3. Seasonality is key--using produce that is in-season.
4. Nostalgia and tradit ional British food and drinks-- think pies and ale or tea infused gin cocktails.
5. Bringing your own personality to the food and drink-- a favorite meal or drink of the couples is served.
6. Snack bars and grazing stations - yes dessert is still popular but people love savoury too, so why not have a food station dedicated to antipasta or bagels?
7. Raw food and superfoods-- people are becoming more and more health conscious, so how about an all raw meal?
8. Getting involved and being interactive-- couples want to make the dining about an experience and getting people to share and serve others on a table is a great way of doing so.
9. Drinks are just as important-- choosing cocktails and offering a local brewers ale alongside a drinks flight for each course showcases the drinks you've chosen as much as the
10. Scandi food. We've all gone wild for the Hygge effect and scandi interior--now we can't wait to sample what they eat .
Wedding Cake Trends:
The top most popular wedding cake choices for 2017 that we are seeing include fairytale inspired cakes, botanical inspired cakes, geode cakes, marble cakes and of course tall wedding cakes. Flavors tend to be the fairly traditional-- Vanilla, Chocolate and Lemon, with flavors such as salted caramel, champagne and strawberry and peaches and cream also being requested. Metallic colors are still huge but the golds and silvers are being replaced with shades of rose gold and copper. Metallics lend an air of glamour and decadence to a cake which some brides adore. Rustic cakes have given way to refined cakes coated in buttercream and even fold leaf. Rustic cakes, like all other cake fads are on the wane.
Dessert tables are giving way to more elegant and opulent cakescapes with some brides even forgoing the plated dessert course in favor of them. Multiple cakes with different textures, shapes and a variety of flavours in complementary colors are increasingly being requested for 2017 weddings.
Bridal Party Trends:
Brook Keegan says a trend this year will be a shift towards smaller wedding parties. Couples are opting for only a few members in their wedding party- sticking with siblings or just a few friends.
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